Old business struggles to keep up with competition – free AC

It entirely is a shame to watch someone struggle and feel powerless to help their situation.

I don’t know if there’s anything more heart wrenching on earth than seeing another person suffer without any useful suggestions for resolution.

It makes you feel small and useless, like you don’t matter at all. That is exactly how I’ve been feeling for about six months now, seeing my buddy and designated Heating, Ventilation plus A/C expert struggling to keep his heating and cooling corporation above ground. You see, since moving into village over 15 years ago, I struck up a fast friendship with our closest buddy the first time that our AC component failed. I called the local Heating, Ventilation plus A/C dealership, and when the ventilation expert arrived, I was surprised to be introduced as his neighbor. He patched up our cooling system in a jif, and left without accepting any payment. Since that afternoon, I have been his loyal client and closest confidante in town. He tells me everything, including his perilous corporation standing as he tries to compete with the newest Heating, Ventilation plus A/C shop in town. See, these young guys rolled into our quiet village about a year ago, and started trying to shake up the ventilation industry. They began offering ridiculous deals on new heating and cooling equipment, reduced Heating, Ventilation plus A/C maintenance plans, and free equipment upgrades in order to drum up business. Well, it began working. My buddy has lost over half of his official heating and cooling clients, and he doesn’t know what to do. Short of giving away free supplies and services to receive back clients, he’s feeling doomed to go bankrupt. That’s why I absolutely can’t tell him about my brand new dehumidifying system and maintenance plan, with free upgrade.

 

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