Tell me what you want to accomplish with your website.

I had a neighbor named Bill call me & ask me what I was trying to accomplish with our Heating, Ventilation, & A/C website? I told Bill it should be evident that I wanted to grow our company & make some money.

Bill laughed out loud & told me I needed something better than what I had if I needed to achieve anything beyond more people laughing at it, & not just him.

His words seriously offended me, but I could not let Bill guess that. I told him if he could do better, then be our guest. I even offered Bill the address & password so he could change our website. Bill said he didn’t want to do the work, however he knew of an internet advertising company to do it for me. He said our website needed more job than he knew what to do. Bill offered me the web address of an excellent internet advertising company that did web design & web development. They specialized in SEO, spend money per click, & social media advertising and marketing. I didn’t know what Bill was talking about with half of what he said, but I wrote the web address down. That night, I sat in our home office & typed in the web address to the internet advertising company. I must have learned about it for fifteen hours. I l acquired about SEO, search engine optimization & how they used key terms and keywords so that searchers could find our website. I l acquired so much that I knew I wanted to try using the internet advertising company Bill told me about. I thought that they could help our Heating, Ventilation, & A/C company.


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