Marketing a Heating, Ventilation, & A/C company

My child Pat was always a bit of a smart alec, & I liked her that way.

Pat knew a lot about PC coding & even more about Heating, Ventilation, & A/C systems.

When she asked me for a work, I thought she meant she wanted to be a Heating, Ventilation, & A/C tech or to have a job for the company. Pat told me that if I offered her a work; she promised to help improve the Heating, Ventilation, & A/C company revenue. I didn’t guess how Pat planned on doing this, since I wasn’t having great advantage growing our customer list. Pat asked me if I trusted her? I truly trusted her, but I still didn’t guess what she could do to keep this small Heating, Ventilation, & A/C company alive. I told Pat I would give her a job & asked where she wanted to work. I expected her to say inventory, or something along those lines, although she told me she planned on very working from home. Pat was going to check out our social media presence & looked at our website before she did much else. Pat asked me what social media sites I was on, & I just looked at her. I asked if there were more than Twitter and Facebook? I was kind of joking, however not really; Before I got home, our website was amazing to me, & Pat had me signed up for every social media account she could get to. Pat told me she added SEO to the website & the social media accounts she had created. Pat said that if I didn’t see some swings within the next several weeks, she would do more jobs for me.