Keep your printing supplier close to a school campus

If I have 1 piece of advice to supply you after fifteen years in the industry, it is this – if you have a printing supplier, set up shop near a school campus… That’s it, that is my “golden rule” for the printing industry.

There is the 1 big, apparent reason, of course, with all the students, researchers, and faculty who all love paper products to digital 1s.

There is another reason, but, and that is the amount of money these people are willing to spend on printing, because they aren’t paying for it! Faculty members get an open account set up at a printing shop and they can use it at will. These faculty members don’t pay for anything, the school does, so they will spend all kinds of money! The downside of being close to school is that you won’t get a lot of call for signs and graphics, or label production, it will be a lot of generic printing and photocopying… Professors and students don’t need a lot of signs and graphics, which are the most profitable for a printing supplier… Most of the printing done by school instructors could definitely be done on a apartment printer, but these academics hate doing their own secretarial work. They would much rather have a custom printer do it, and the school pay for it, then printing anything out themselves… Once again, that is my 1 golden rule for the printing business, is to keep close to a school campus, and you will never go without a steady amount of work.

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