Keep your printing business close to a school campus

If I have one piece of advice to supply you after fifteen years in the industry, it is this – if you have a printing business, set up shop near a school campus, however that’s it, that is my “golden rule” for the printing industry. There is the one big, obvious reason, of course, with all the students, researchers, plus faculty who all prefer paper products to digital ones. There is another reason, but, plus that is the amount of money these people are willing to spend on printing, because they aren’t paying for it! Faculty members get an open account set up at a printing shop plus they can use it at will. These faculty members don’t pay for anything, the school does, so they will spend all kinds of money! The disadvantage of being close to school is that you won’t get a lot of call for signs plus graphics, or label production, it will be a lot of generic printing plus photocopying. Professors plus students don’t need a lot of signs plus graphics, which are the most profitable for a printing business. Most of the printing done by school educators could really be done on a condo printer, however these academics don’t like doing their own secretarial work. They would much rather have a custom printer do it, plus the school pay for it, then printing anything out themselves, however once again, that is my one golden rule for the printing business, is to keep close to a school campus, plus you will never go separate from a steady amount of work.


Product printing