We live in a society that is obsessed with branding.
A brand can make or break a company.
The brands that are more well-known will generate more money, and the ones that are lesser-known will have to put forth more effort for a winning chance. If you pay attention, brands are everywhere, and they consume our lives. And many of these brands have become household names. For instance, if you want to search for something on the internet, someone will tell you to Google it. And though Google is by no means the only search engine available, it has certainly established itself as the dominant one in its market sector. The same goes for HVAC systems, where Carrier is the brand that most people will know. And Carrier has been around for over 100 years, so it’s no wonder that it’s one of the most dominant HVAC manufacturers in the industry. Most people probably couldn’t name any of the others. Personally, I know the Lennox brand because that is the brand of HVAC unit that is in my home, and while I have never had a unit from Carrier, I can’t compare the 2 to see which one is better. If you were to Google the top 5 A/C brands, you will see that Carrier is number one, followed by Bryant, Goodman, Lennox, and then Trane. I have never heard of any of the other brands, but I assume that they are great HVAC manufacturers. While I can’t validate that the other brands make great HVAC equipment, I can tell you that my Lennox HVAC unit is the best that I have ever had.
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